Sunday 12 March 2017

Colour Theory Research

Joesph Albers

Joesph Albers entered the Bauhaus in 1920 aged 32, this was the beginning of his career in colour.
Homage to the square was his most signature series, encompassing over 1000 related works, which Albers began in 1949 and continued to develop until his death in 1976. He chose the square because it's a single, repeated geometric shape, which he theorised was devoid of symbolism. This meant he could systematically and freely experiment with colour relativity and the relationship different colours have with each other. Including juxtaposition, placement, attraction and resistance and finally movement. Different pallets can create different climates and a selection of just three colours combined can show individual moods and associations, different for every viewer. He worked passionately on a range of optical and psychological effects that colour can create, depending on their position and proximity with each other. In fact he even suggested that colour, rather than form, is the primary medium of pictorial language. Albers's 1963 book Interaction of Color provided the most all-encompassing analysis of the function and perception of colour to date. 

Johannes Itten

Johannes Itten developed strategies as a teacher in the Bauhaus 1919 to format strategies for successful colour combinations. He created seven methodologies for coordinating colours using hue's contrasting properties. These involved contrast in saturation, light and dark, extension, complements, hue, primaries, warm and cold. This were rules that can be used to create different types of form that will have bold and exciting appearances, without having to go through such a rigorous trial and error. He also developed the 12-hue colour circle, which outlines primary, secondary and tertiary colours showing the original colour and the different combinations it can make moving around it.

Some of the attributes for colour ranges include the changing of shade (adding black to the hue,) tint (adding the addition of white) and saturation (the hues purity as it neutralises to grey.) Despite the multitude of colours we have available to us, designers often use a very select few colours. Colour is often used very systematically in design, pallets are found through libraries of swatches. These are usually black, white and one or two other colours. This is to create a strong and bold foundation for communication. A design can be far more comprehensive with a limited pallet.

Graphic design is about the construction of form and composition. Part of this is the subjectivity of colour and how we can use it to reflect or distort reality. We only see colour when light bounces off objects or comes directly from a source and enters the eye. This is hard to comprehend as it feels as if colour should exist as we exist. When in darkness we are still as vibrant and complex as we are within light, whereas colour ceases to be.

Our use of colour is constantly shifting in our cultures and our history. It evolves alongside our perception of society, as a collective and as individuals expanding our own knowledge.

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