Print Culture and Distribution 2

There is often some question as to why people still use handmade production methods when it comes to print. No one learns original or technical skills any more whilst we're in this easy digital age, whereas now learning slow production methods is rebellious against today's society.

The Slow Food company suggest that by making a meal by hand, touching the raw material and feeling your way around the recipe can be a soothing relief. Our current obsession with speed means that we race though life instead of actually living it. Their philosophy is not about doing everything in tortoise mode, it's more about investing the right amount of time and attention to the problem. We need to escape the tediousness of fast-food and learn new skills not to rely on consumerist order.

Whereas fast fashion consists only of pre-made mass-produced fashion styles where we're told what to buy. This exploits consumer demand for novelties and follow the order of things. Slow fashion is where you're not focusing on profit but the humanity and art of the clothing.

Slow design is about how your design impacts culture and environment but is individual at the same time. It is the progressive way of life that is almost post-capitalism.

Movements like the Print Project explore revivalism and sustainability, maintaining history and not reckless expansion. Their printing it is about the skills learnt not the profits to be made on a wider scale of mass production.

The Pink Milk Float talks to people who randomly pass by and teach them skills in printing so they can invest and be involved within the process of print making. This involves collaboration and not dictation of what you should be buying. 

The possibility of a relational art (an art taking as its theoretical
horizon the realm of human interactions and its social context
rather than the assertion of an independent and private symbolic
space), points to a radical upheaval of the aesthetic, cultural and
political goals introduced by modem art.