Nova was a women's magazine published in the 60s/70s and was very ahead of its time and even now promoted content that can be consider risque.
'Nova was not a fashion magazine. Fashion was a small part of it. That was its selling strength—a magazine for “intelligent” women. There was lots to read—political, topical—addressing all the issues that were going on at that time, more like a Sunday supplement.
When I was appointed fashion editor of Nova my brief from then editor Dennis Hackett was to approach fashion differently from Vogue and Queen , so my stories and inspiration came more from what was happening out there on the streets and not following the fashion trends that were coming from Paris.' - Caroline Baker, assistant for
This is a classic minimalist style and would undoubtedly be popular today in an age where people are so taken with all things vintage. This magazine could be used as a visual reference to discuss its impact as a publication, a turning point for the industry, promoting the 'new woman'. For the practical work it could be interesting to develop a modern magazine in this style, although still using bits of influence from previous eras of feminism.
Janice Winships thoughts in Inside Women's Magazines:
- 'Nova aimed to shock, to intellectually provoke and to be witty. A large magazine, in contrast to She it luxuriated in empty space, bold print and experimental photography and copy.'
- 'Nova did not so much fail as bloom exotically and briefly.'
- 'There was a mismatch between the kinds of articles Nova carried and their message, and who they and the advertising were aimed at.'
- The 'new women' did not yet exist.
https://lwlies.com/articles/nova-magazine-film-kes-glozier/
- 'Inside Nova readers could expect to find innovative, stylised typography and monochrome pages that were revolutionary at the time. Beautifully designed and unlike any other publication, Nova epitomised the style and sophistication of Swinging London'
- 'The team behind Nova magazine took full advantage of this clear gap in a staid publishing landscape and ran with the creative licence provided by this collision of context: an invitation to reflect upon and even shape the zeitgeist, through attention to both rapidly evolving fashion and society. Hungry female readers seized upon this new source of visual and intellectual stimulation, in line with a long-overdue affirmation of their societal influence and equality by the largely male creators of culture.'
- 'The demise of Nova after a 19-year print-run can largely be attributed to a reduction in format in March 1974, instigated as a result of rising paper prices. A second reduction in size in May hindered the magazine’s sales further still, and five months later Nova disappeared from newsstands altogether.' - According to Wardle from Little White Lies, the demise of Nova was due to a demand on paper, a direct link to the printing industry. Whereas Winship seems to believe its lack of success was due to the under developed 'new woman'. This is something that can be used for a printing link to women's magazines, which could be the theme of the extended essay. 'How has the printing industry effected the course of women's magazines throughout history?'
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