- There is a reward implied for the desired behaviour outlined (e.g. in the past it would have been going to heaven, or money, or security.)
- Popular trends of the period are reflected in the design.
- They are "Sharp, attractive and to the point."
- They can be very persuasive and identifiable.
- It has to appeal to the emotions.
- They display fact selectively and with exaggeration.
- Taps into fears, hopes and desires.
- Palatable to a vast audience.
- Something the public consciously or unconsciously wants to hear. Sometimes only those already in support can be reached by it.
- Also has to be considered it is used specifically for those who are opposed using fear tactics, suggesting consequences for lack of support.
Observations from research for the image analysis essay:
- They are often very directive, with a face or slogan addressing the viewer.
- Women are often depicted with beauty or elegance and in fact, generically attractive people are often to chose to represent political campaigns.
- There is usually a memorable statement, e.g. "Hope."
- There is a co-dependency between the caption and the picture, neither can work alone.
- Modern posters needs to be simplistic, so that can be built on top of and redeveloped. In this fast paced society posters needs to be redeveloped constantly to the new and growing situation.
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