Typeface Development

After our class critique it became clear that a new typeface needed to be found, the original design resembled Barbara Kruger's work too much and the design need to have its own identity. After trialling Impact it resembled a newspaper font too much and was not in keeping with the collage style, it looked out of place.  

Whilst Popla Std Black was a little more effective, it resembled 50s fashion magazines too much. With the collage style as well it became too vintage, especially with the type in a pink colour, it made it too 'pretty' for such radical content. This was also true for Cooper Black which can be linked to the type used for 'flower power' in the 70s. It made it too playful, when it needed to be both bold and powerful, yet modern and youthful.

Eras Bold ITC was the typeface taken forward, it was simple but stylistic with interesting characteristics. The terminal on the lowercase a was unique and the varying width in the lowercase e also give the typeface character. It was individual enough to become part of the composition, but not bold enough to distract from the design itself. A deeper red was also chosen after this instead of the pink, it was more in keeping with protest posters studied in the project and gave it more strength as a design.