Sunday 25 November 2018

Practical - Self-led Crit 19.11.2018 - Logo Development

Below are the first experiments for the magazine's logotype. The image is just a place holder at the moment, yet the saturated analogue aesthetic could be something I look at in future. Several of the attempts involve splitting the word 'Headstrong' apart, this is to add extra emphasis


Some feedback suggested that the 4th logo experiment, with the logo placed behind the figure, worked well to make the foregound pop. The women looks bold and stands individual and strong. However, having one women on the cover might put off readers thinking they can't relate to that women, it needs to reflect the intersectionality and diversity of the magazine, and not use singular imagery that focuses on the individual rather than the community. It was also suggested that the logo could reflect this, by using a variety of different typefaces within the word or varying the thickness of each letter, some could even be just outlines. Perhaps the cover could even be purely typographic with a dialogue outlining the ideology of the magazine.

In the last two images the fact that the masthead 'HEADSTRONG' and the tagline 'A Magazine for Strong Women, Issue 1' have used contrasting serif and sans serif typefaces it could imply an amalgamation of old and new. It was also suggested that this could be the typical masculine and feminine aesthetic coming together.

The second example of 'Headstrong' that is outlined, has slight overlaps and needs to be finer to seem more professional. In fact, similar to Nova, it could be written in capitals in order to make it more legible. This will need to be experimented with. People were also unsure about having the title on two separate lines, this could also be explored further. In fact, some suggested that it was jarring, but perhaps this could be explored as something intentional in order to grab the viewer's attention.

A few other suggestions were to have the uppercase 'HEADSTRONG' vertically along the left hand side and to try the 8th attempt with the logotype fitted in the right hand corner.

It was suggested I could develop a formula for every cover, with a colour scheme and 'house style' for future iterations of the magazine. This will need to be explored further in order to determine how the issue of the first cover should look.

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